Key Highlights

• Motorcycle sales are also expected to increase as consumers in the new market can buy 300-400 cc bikes at affordable prices. Additionally, the entry of iconic bicycle brands such as Aprilia, Ducati and Harley-Davidson in developing countries has increased market growth. There is also interest among millennials in racing bikes and motorcycle beauty products from companies that provide helmets, gloves, and as a free item, this jacket means cycling. Social media plays an important role in increasing awareness of various ride-hailing products. Millions of people follow an online community where online influencers provide information on all things cycling. Affordable cycling tour packages offered by various tour companies are also an important factor. Cycling-related improvements, such as helmets with integrated Bluetooth, allow people to take calls, listen to music and receive messages. Driving tips have helped increase demand for this equipment.

• The market size of the worldwide Road Motorcycle Apparel Industry surpassed USD XX Billion in 2023, and by 2032, it is projected to reach USD XX billion, boosting at a CAGR of XX%.

• May 2022: Royal Enfield is partnering with Italian riding equipment manufacturer Alpinestars to create a protective and high-performance riding gear range. The launch is expected to drive the market share of the company in the forecasted period across the globe especially in European region.

• End-user preferences and awareness of improving the safety and comfort of quality helmets are the key factors driving the growth of the industry. Growth in motorcycle sales, especially in the Asia-Pacific region, also drives the market. In developed regions, high-performance bikes mean lots of sales, with buyers often being hobbyists rather than casual commuters. Motorsport has been around for a long time, but in the last two decades the popularity and interest of the sport has increased worldwide. In recent years, motorcycle racing events have attracted the attention of Generation Y, especially women. As attention turns to motorcycle racing, the demand for safety equipment increases. Helmet manufacturers have taken these trends and needs into account and developed future strategies based on helmet use, cooperation and collaboration. Motorcycle registrations in the U.S. are at 530,000 in 2021, according to the Motor Vehicle Industry Council. Entrepreneurs are involved in the creation of new vehicles such as scooters and bicycles. They also offer passengers unique designs to attract more customers and increase the demand of the entire business. In addition, motorcycles are suitable products due to their low cost, ease of use in congested areas, better fuel efficiency than cars, and improved engines. The expansion of the economy is mainly due to the increasing demand for simpler and more convenient methods of transportation.

Scope of the Industry Profile

Key Players

• AGVSport (US)

• Alpinestars SPA (Italy)

• FLY Racing Jackets (US)

• Fox Racing Inc. (US)

• HKM Sports Equipment GmbH (Germany)

• Joe Rocket Jackets (US)

• Klim Technical Riding Gear (US)

• Kushitani Hamamatsu (Japan)

• Ride Icon (US)

• Royal Enfield Gear (India)

Segmentation

By Product Type

• Shoes

• Helmets

• Gloves

• Knee Pads

• Jackets

• Pants

• Base Coats

• Other Products

By Material

• Leather

• Plastic

• Carbon Fiber

• Fabric

• Other Material Types

By Gender

• Male

• Female

By Sales Channel

• Online Stores

• Directly Managed Stores

• Specialty Stores

• Retail Stores

• Hypermarket/Supermarket

• Other Sales Channels

By End-User

• On-Road Motorbike Wear

• Off-Road Motorbike Wear

What to Expect from Industry Profile

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Road Motorcycle Apparel market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Road Motorcycle Apparel market.

3. Leading company profiles reveal details of key Road Motorcycle Apparel market players’ global operations, strategies, financial performance & their recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Road Motorcycle Apparel market with forecast for decade by both market share (%) & revenue (USD Million).

Recent Development

• May 2022: Royal Enfield is partnering with Italian riding equipment manufacturer Alpinestars to create a protective and high-performance riding gear range.

• January 2022: Alpinestars launched its new generation of airbag systems called Tech-Air 3, Tech-Air 10 and Tech-Air Off-Road V2 autonomous airbag systems. Tech-Air 3 Airbag System is a shoulder strap airbag system designed for passengers and passengers, suitable for use in all weather conditions. The Tech-Air 10 airbag system provides body protection for street, track and racing drivers by covering the driver's entire body, chest, shoulders and hips. Tech-Air Off-road V2 protects competitors from the muddy side of the road.

• July 2021: Fly Racing launches its highly anticipated 2022 motorcycle gear lineup. The 2022 Gear Series features technologies such as the revolutionary RHEON Technology, BOA Fit System and durable elastomeric materials.

Segment Insights

By Material

The demand for leather motorcycle clothing is driven by many factors. First, skin; It has long been associated with motorcycle culture for its durability, protection and timeless style. Passengers care about safety, and leather, including jackets, pants, gloves and suits, have special damage protection to protect passengers from debris and injuries during an accident. Second, the growth of motorcycles as a means of recreation and transportation has expanded the market for motorcycle apparel. As more and more people start riding motorcycles, people are becoming more aware of the importance of protective as well as durable clothing. Thirdly, the fashion and lifestyle of motorcycle culture increases the demand for leather products. Leather jackets and vests, which have become the symbols of the motorcycle world, attract the attention of both motorcycle enthusiasts and drivers. Overall, safety, performance, fashion and the growth of motorcycles as a sport are increasing the demand for leather motorcycle clothing.

By Sales Channel

The demand for online sales of motorcycle clothing is driven by many factors. First, the convenience and practicality of online shopping has changed the entire consumer shopping experience, and motorcycle accessories are no exception. Passengers can browse various products, compare prices and read reviews from the comfort of their homes without going to a store. Second, the diverse and international selection available online gives travelers access to a variety of brands, types and sizes to meet their specific preferences and needs. Third, online retailers often offer competitive prices and support, allowing riders to get more bang for their buck on quality equipment. Additionally, many information and resources, including user guides and user reviews, are available online to improve the overall shopping experience and help travelers make informed decisions. Finally, the COVID-19 pandemic has led to a shift to online shopping, as safety concerns and quarantines impact consumer e-commerce spending and increased demand for motorcycle apparel sold online.

Regional Insights

Asia Pacific is home to some of the biggest brands like Bajaj, Hero, Honda and TVS. Companies export their products to international markets such as Latin America and Africa. OEMs like TVS and Royal Enfield have entered the motorcycle market and are improving the buying experience of buyers by displaying their products in their showrooms. Motorcycle sales have increased in recent years, especially in the sports market in the Asia-Pacific region. This is because the population is increasing and people's purchasing power is increasing. Even the average consumer in emerging markets can afford a 300cc motorcycle. Additionally, consumer awareness regarding the importance of security equipment is also driving the growth of the market. These factors are expected to boost the growth of the market during the forecast period. Demand for riding equipment is high in Europe and North America due to the strong demand for motorcycles, increased cycling, cycling, race racing and traffic. This has increased the demand for cycling equipment such as jackets, helmets, shoes and gloves.