Key Highlights

• Active in the global market, smart and intelligent packaging products must grow from the need for professional protection to preserve shelf life, along with the advancement of innovation and food quality of products at affordable prices. While packaging is about protecting the product from the material, the smart machine adds additional information to the cover, electronically or non-electrically. Active packaging, smart packaging and smart packaging refer to packaging standards used for food, medicine and various other products. It extends shelf life, maintains freshness, provides quality information, and increases safety and ease of installation. Urban population growth and changing lifestyles; This has led to a rapid increase in the demand for ready-made, frozen and packaged foods. The growth of fruits and vegetables, meat and frozen products across the country due to the changing global economy has led to an increase in the demand for smart and intelligent packaging and hence the growth of the business.

• The market size of the worldwide Active & Intelligent Packaging Industry surpassed USD XX Billion in 2023, and by 2032, it is projected to reach USD XX billion, boosting at a CAGR of XX%.

• May 2022, Avery Dennison announced a partnership with digital technology developer and supplier Wiliot to expand the Internet of Things through joint development; designed and developed the ATM.io and Wiliot brands that will help create a smart and connected Internet of Things.

• Active packaging refers to the addition of certain additives to the packaging system in order to preserve the quality and shelf life of a product. Intelligent packaging systems can monitor food packaging and provide quality information about the packaging during transportation and storage. Therefore, using smart packaging can help extend shelf life, maintain freshness, display quality information, and increase safety and convenience. Active and smart packaging is used in food, medicine and many other products. This growth is due to factors such as the growth of the food packaging industry and the use of smart packaging in markets. However, the government's strict regulations on plastic bag packaging are expected to hinder the growth of the industry in the coming years. Rapid population growth, improved living standards and a steady lifestyle have created a huge demand for packaged and ready-to-eat products. Increasing per capita disposable income has increased spending in developing countries. The number of convenience stores continues to increase due to growing populations worldwide, ease of shopping, personal service, availability of branded products and names, and relationships with nearby communities. Therefore, the adoption of wireless and connected technologies to improve customer experience and extend shelf life is increasing the demand for smart packaging in grocery stores. Rising consumption of fresh food and increased demand for product care, leading to increased use of quality products and smart packaging in markets, are driving business growth over the forecast period.

Scope of the Industry Profile

Key Players

• Amcor Ltd (Australia)

• BASF SE (Germany)

• Honeywell International Inc. (US)

• Landec Corporation (US)

• Crown Holdings Inc. (US)

• Ball Corporation (US)

• Sonoco Products Company (US)

• Graphic Packaging International LLC (US)

• Timestrip UK Ltd (UK)

• Coveris Holdings SA (Austria)

Segmentation

By Packaging Level

• Primary Packaging

• Secondary Packaging

• Tertiary Packaging

By Packaging Type

• Flexible Packaging

• Rigid Packaging

By Product Type

• Food & Beverage

• Healthcare Devices

• Cosmetics & Personal Care

• Consumer Goods

• Automotives Units

• Manufacturing Goods

• Other Industries

By Technology

• Indicators Time-Temperature Indicators, Gas & Integrity Indicators, Freshness Indicators)

• Sensors (Gas Sensors, Humidity Sensors, Bio-Sensors, Pressure Sensors, Temperature Sensors)

• Interactive Packaging (Quick-response (QR Codes), Barcodes, Radio Frequency Identification (RFIDs), Near Field Communications (NFCs), Bluetooth Low Energy (BLE))

• Active Packaging (Oxygen Scavengers, Ethylene Absorbers, Moisture Scavengers, Anti-microbial Packaging)

• Modified Atmosphere Packaging

What to Expect from Industry Profile

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Active & Intelligent Packaging market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Active & Intelligent Packaging market.

3. Leading company profiles reveal details of key Active & Intelligent Packaging market players’ global operations, strategies, financial performance & their recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Active & Intelligent Packaging market with forecast for decade by both market share (%) & revenue (USD Million).

Recent Development

• April 2022, Amcor PLC is investing in a new medical packaging facility in Sligo, Ireland. This multi-billion dollar investment will further strengthen Amcor's growth in the sterile packaging industry and provide healthy service to customers in Europe and North America as well as other food service providers.

• March 2022, Graphic Packaging expands its premium packaging for the beverage industry. In line with its commitment to sustainable products to support the circular economy, the company has launched EnviroClip, a low-cost cardboard clip for plastic rings and wrapping paper used in beverage cans.

Segment Insights

By Packaging Type

The demand for innovative, efficient and effective packaging solutions across the industry is increasing the demand for flexible and smart packaging. Disinfectant or oxygen is included in the packaging to extend the shelf life of products, especially perishable products. Smart packaging, on the other hand, contains measurements and indicators that provide instant information about products, quality, accuracy and safety. This technology is important for industries such as food and pharmaceuticals, where innovation and accuracy are important. Additionally, the rise of e-commerce has increased the demand for convenient packaging as it has profound features that reduce transportation costs and environmental impact. In addition, the environmentally conscious consumer segment seeking sustainable packaging options has led the industry to invest in recyclable, biodegradable and compostable products, further strengthening the demand for new packaging.

By Application

The need to improve product safety, extend shelf life and improve customer experience is driving demand for smart packaging in the food and beverage industry. Active packaging is equipped with features such as disinfectants and oxygen scavengers to help maintain product freshness and extend the life of perishable products. This is important to reduce waste and improve product quality. Smart packaging is equipped with sensors and RFID technology to monitor temperature, humidity and product integrity during transportation and storage. For consumers, this means trusting the authenticity and safety of the product. Additionally, in a highly competitive market, brands are using this technology to keep customers engaged. Today, customers are not only looking for quality products, but also transparency and traceability; This makes smart packaging an important part of the food and beverage industry to both meet regulatory requirements and meet customer needs in terms of safety, innovation and convenience.

Regional Insights

The North America active and smart packaging industry has grown over the past few years due to strong environmental regulations, increased focus on sustainability, and increasing demand for quality packaging and smart packaging across many end-user segments, particularly food and healthcare. Approximately 133 billion pounds of food, valued at $161 billion, are wasted in the United States each year, according to the Food and Agriculture Organization of the United States. Efforts to reduce food waste are multifaceted and include efforts to distribute food through food banks, education and outreach, and standardize date signatures on labels. Additionally, reducing food waste through effective packaging (A&I) is gaining attention throughout the United States. In addition, the growth of smart packaging in the food industry is mainly due to government efforts; because smart packaging can monitor the location and status of food additives to reduce food waste or help ensure food safety. For example, the U.S. Department of Defense (DOD) and the Food and Drug Administration (FDA) support the use of RFID technology for supply chain management and tracking and tracing of products that require active packaging and intelligent packaging. Canada holds the second largest market in North America, much of whose structure is similar to that of the United States. Shifting towards healthier, less packaged foods to ensure safety, contamination prevention and longer shelf life is a trending trend among consumers in the country. Additionally, the Canadian Printed Electronics Industry Association has partnered with the Packaging Alliance PAC to create the IntelliPACK Board to accelerate the adoption of new packaging products and practices. The IntelliPACK partnership was launched in 2017 to support the development and implementation of smart packaging using printed, flexible or electronic (PE) packaging.