Key Highlights

• The home blender, also known as a home blender or countertop blender, is a versatile kitchen appliance designed to blend, blend, puree and emulsify foods and liquids. This compact yet powerful device consists of a motor base with multiple speed settings and a removable hub or container usually made of glass, plastic or stainless steel. The bottom of the home blender features a sharp blade to efficiently blend ingredients into smoothies, soups, sauces, sauces, and drinks. They are widely used to crush ice, blend fruits and vegetables, make smoothies, and even prepare children's meals. Home blenders are available in many sizes and can meet different needs. Some advanced models also have additional features like pulse settings, multiple mixing speeds, and preset programs for recipes. Its user-friendly design and ability to handle multiple tasks make the home blender an indispensable tool for home cooks, health enthusiasts, and anyone looking to improve their meal preparation process in the kitchen.

• The market size of the worldwide Household Blender Industry surpassed USD XX Billion in 2023, and by 2032, it is projected to reach USD XX billion, boosting at a CAGR of XX%.

• In August 2022, Bajaj has launched food blender, featuring a 900-watt 3-C Series motor with high torque. The Launch is expected to drive the market in the forecasted period.

• House blenders, also known as home blenders or countertop blenders, are versatile kitchen appliances designed for blending, mixing, pureeing, and emulsifying food and liquids. These compact yet powerful devices consist of a motorized base with various speed settings and a removable pitcher or jar, usually made of glass, plastic, or stainless steel. Equipped with sharp blades at the bottom, house blenders efficiently process ingredients to create smoothies, soups, sauces, dips, and beverages. They are widely used for crushing ice, blending fruits and vegetables, making shakes, and even preparing baby food. House blenders come in different sizes and capacities, catering to diverse culinary needs. Some advanced models feature additional functions such as pulse settings, multiple blending speeds, and preset programs for specific recipes. Their user-friendly design and ability to handle a wide range of tasks make house blenders indispensable tools for home cooks, health enthusiasts, and anyone looking to simplify food preparation processes in their kitchens.

Scope of the Industry Profile

Key Players

• AB Electrolux (Sweden)

• Bajaj Electricals Ltd. (India)

• Cuisinart (US)

• De Longhi S.p.A (Italy)

• Groupe SEB (France)

• Hamilton Beach Brands Holding Co. (US)

• Havells India Ltd. (India)

• Hisense International Co. Ltd. (China)

• Koninklijke Philips NV (Netherlands)

• Westinghouse (US)

Segmentation

By Sales Channel

• Online Stores (Own Websites, E-Commerce Websites)

• Directly Managed Stores

• Specialty Stores

• Retail Stores

• Hypermarket/Supermarket

• Other Channels

By Pricing

• Under $25

• $25 to $50

• $50 to $100

• $100 to $200

• $200 & Above

By Capacity

• Up to 19.9 fluid oz

• 20 - 49.9 fluid oz

• 50 - 69.9 fluid oz

• 70 fluid oz & above

By Type

• Countertop Blenders

• Immersion/Stick Blenders

• Stand Blenders

• Single Serve Blenders

By Application

• Beverages

• Dairy products

• Bakery products

• Confectionery

• Other Applications

What to Expect from Industry Profile

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Household Blender market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Household Blender market.

3. Leading company profiles reveal details of key Household Blender market players’ global operations, strategies, financial performance & their recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Household Blender market with forecast for decade by both market share (%) & revenue (USD Million).

Recent Development

• In October 2023, Bosch announced the TrueMixx Pro mixer, featuring a 1000-watt 3-C Series motor with 100% copper windings designed to deliver high torque. It comes with four stainless steel tanks with water flow to ensure good mixing. It also comes with chrome plating that gives it a nice look.

• In November 2022, Havells launched the ASPRO Mixer Grinder, which comes with a 500W motor that rotates at 21,000 RPM to provide better grinding. Comes with chutney box, dry or wet box and mixing box. It comes with a stainless steel blade to ensure good grinding..

Segment Insights

By Type

Countertop blenders is expected to dominate the market in the forecasted period. These products are considered to be energy-consuming devices as the high power rating labels. Moreover, corded products have high work efficiency with direct home supply. Cordless products are gaining popularity owing to the ease of use and convenience associated with the devices. Manufacturers are developing high rating label batteries as these devices require high voltage. In addition, in order to increase the device’s functionality, manufacturers are offering blenders with various attachments for multi-purpose food, coupled with various speed settings. In order to cater to the significant rise in the demand for the latest technological blenders, manufacturers are focusing on new product launches .For instance, in October 2016, Braun GmbH launched its brand new and technologically advanced product ‘MultiQuick 9 Hand blender MQ 9087X’. This product is equipped with the world's first "ACTIVEBlade" technology. Additionally, moving the ACTIVE Blade up and down can reduce workload by up to 40 percent, according to the company. 

By Sales Channel

The online should be the main choice for midstream sales-based buyers in developing countries such as India, Thailand, Vietnam, Bangladesh and China. Additionally, retail giants Reliance Digital, Croma and Vijay Sales have also invested in opening new stores to gain a competitive advantage in the market. Online distribution is expected to be the largest segment with a CAGR of 8.7% from 2019 to 2025 due to the ease and convenience of shopping. Additionally, online platforms such as social media and Google Ads play an important role in influencing consumers' choices to purchase home appliances such as hand blenders through e-commerce; Platforms like Rakuten, Amazon, Walmart and Flipkart. The proliferation of internet and smartphones in developing countries such as India, China, Indonesia and Vietnam is expected to lead to the expansion of online e-commerce during the forecast period. These companies have launched dedicated websites online where customers can purchase products directly.

Regional Insights

The demand for composite building materials in Asia Pacific is increasing due to many important factors. First, consumers are becoming more health-conscious and the demand for household products, juices and healthy drinks is increasing. Home blenders offer a simple solution to prepare fresh, healthy drinks in this healthy way. Secondly, the region is experiencing rapid growth and busy lifestyles, leading consumers to look for time-saving kitchen appliances. Home blenders offer a quick and effective way to prepare meals, especially for people with busy schedules. In addition, the growth of Western food culture in Asia-Pacific countries has led to greater consumption of smoothies, shakes, and blended meals, further increasing the demand for home blenders. In addition, technological developments have led to the emergence of affordable and versatile products, making these products available to many consumer groups. As a result, convenience, health benefits and changing culture have led to increased demand for home appliances in Asia Pacific.