Key Highlights

• The market size of the worldwide Kombucha Industry surpassed USD XX Billion in 2023, and by 2034, it is projected to reach USD XX billion, boosting at a CAGR of XX%.

• Kombucha is a fermented tea drink usually made from black or green tea. The beverage is fermented using a symbiotic culture of bacteria and yeast (SCOBY) which makes a slightly effervescent tea drink containing 0.5% alcohol due to the natural fermentation process. The beverage is a probiotic drink that can provide consumers with many health benefits, such as supporting the growth of the gut microbiota, permeating the body, and reducing the risk of heart disease. Increasing consumer awareness about the health benefits of these beverages is expected to drive the global market. The spread of the COVID-19 pandemic has led to the closure of many factories and warehouses across the country, as the government implemented social distancing and lockdown practices to prevent the spread of the disease. However, the market has increased slightly as grocery stores and pharmacies continue to offer health products to consumers. According to a 2020 study by the National Center for Biotechnology Information (NCBI), consuming kombucha may help strengthen the immune system due to its antioxidant, anti-inflammatory and cholesterol-lowering properties. Many probiotic beverage companies have developed the ability to meet consumer demand for immune-boosting beverages during pandemics. For example, Malaysian brand WonderBrew has expended its distribution channel to e-commerce business during the COVID-19 Pandemic. The company said June sales exceeded last year's $48,000. In addition, the demand for food and beverage products that support the general health of consumers also drives the growth of the sector.

• In February 2022, Remedy has launched a new kombucha flavour on the auspicious day of World Kombucha Day. The launch has further extended its consumer acquisition who like to explore different kombucha flovours.

• The demand for energy-containing foods and beverages is increasing for many important reasons. By adding vitamins, minerals or other active ingredients to kombucha, companies can increase its nutritional value and provide additional health benefits. This evolution of kombucha allows people to seek not only the probiotic benefits of kombucha, but also additional nutrients that will support their health goals. Thus, the increasing demand for energy-rich foods and beverages that offer consumers more options to suit their needs and preferences is contributing to the expansion of the Kombucha Copy Copy market. Most chronic diseases are high worldwide. Lifestyles have also changed due to health awareness and changing consumer needs. They choose fewer foods and drinks because they retain their health benefits. The fermented beverage is thought to help fight cancer, arthritis and other degenerative diseases. Kombucha is a product rich in enzymes and bacterial acids. It increases energy and immunity, cleanses and detoxifies the body, rebuilds connective tissue, relieves headaches and aids weight loss. Therefore, the frequency of kombucha consumption is increasing worldwide due to consumers' desire for health. This market presents a great opportunity for brands to increase product awareness and sales, with many consumers still unaware of the health benefits of kombucha.

Scope of the Industry Profile

Segmentation

By Product Type

• Hard

• Conventional

By Type

• Flavoured

• Natural

By Nature

• Organic

• Inorganic

By Distribution Channels

• Supermarkets/Hypermarkets

• Online Retailers

• Specialist Stores

• Convenience Stores

• Others

Market Dynamics

Market Trends

• As consumers' interest in fresh and innovative beverages increases, flavored beverages have a large share in the market. As consumers become more aware of the problem of synthetic fragrances, this presents some opportunities for companies to infuse natural flavors and botanicals. Changing consumer preferences for probiotic drinks and the desire to explore new flavors will help the industry grow. Additionally, many companies are developing new soft drinks that are expected to further boost the growth of the market. For example, in February 2020, Australian manufacturer Nexba launched a range of the first kombuchas in the UK, a blend of strawberry and peach, elderflower, lemon and fruit, to meet the need for fresh drinking water. Increasing consumer health awareness and healthy hydration preference is an important business trend. In the working market, kombucha sales are mostly driven by the need to supplement the daily diet to absorb nutrients lost due to malnutrition. Additionally, the convenience of mobile phones and products continues to support the growth of the market.

Market Opportunity

• The growth of organic products played an important role in the growth of Kombucha. As healthy and environmentally conscious consumers, they are looking for organic options in food and beverages. Kombucha fits the recipe very well with its fermentation process and mostly organic ingredients. Organic kombucha offers consumers a new diet that not only provides health benefits such as improving digestion and boosting immunity, but also allows them to choose sustainable and environmentally friendly products. Additionally, Kombucha's organic certification further strengthens consumer health and reassures consumers that Kombucha is produced without the use of synthetic chemicals, pesticides, and genetically modified organisms (GMOs). As a result, the increasing demand for organic products has directly led to the appreciation and consumption of kombucha, driving its growth in the market and strengthening its position as the beverage of choice.

Key Players

• GT’s Living Foods (US)

• Brew Dr. (US)

• SYSTM Foods Inc. (US)

• Health-Ade LLC (US)

• Tropicana Brands Group (US)

• MOMO Kombucha (UK)

• GO Kombucha (UK)

• Harris Freeman (US)

• Kosmic Kombucha (US)

• Equinox Kombucha (UK)

• Remedy Drinks (Australia)

• Soulfresh Global Pty Ltd (Australia)

• Cruz Group Sp. z o. o. (Poland)

• NessAlla Kombucha (US)

• FedUp Foods (US).

Recent Development

• In February 2022, Remedy has launched a new kombucha flavour on the auspicious day of World Kombucha Day. The launch has further extended its consumer acquisition who like to explore different kombucha flovours.

• In March 2021: Harris Tea has acquired Tetley Harris Food Group, one of member in Tata Consumer Products. The acquisition has brought significant marketing to the Harris Tea in emerging economies especially in India.

Segment Insights

By Nature

The Nature segment is segmented into Organic, and Inorganic. The organic kombucha brand has seen significant growth for several reasons. First, consumer interest in organic products is increasing due to concerns about health, sustainability, and environmental impact. Kombucha's organic certification provides a level of transparency and trust that increases consumer trust and confidence in the integrity and authenticity of the product. Another driver of organic kombucha growth is increased exports and increased availability in supermarkets, health food stores and online sites. As consumer demand for organic products continues to grow, retailers have responded by offering more organic beverages, including kombucha, thereby expanding market reach and consumption.

By Distribution Channel

The Distribution Channel segment is segmented into Supermarkets/Hypermarkets, Online Retailers, Specialist Stores, Convenience Stores, and Others.  Supermarkets and hypermarkets are important in the distribution of Kombucha products to consumers. These supermarkets offer many types and flavours of kombucha to suit different tastes. Additionally, supermarkets and supermarkets frequently offer promotions and discounts on kombucha products, further strengthening consumer demand. These factories are expanding in cities and regions, contributing to the availability and popularity of kombucha products by providing consumers with convenient purchasing points. In summary, the supermarket/hypermarket sector is the main distribution channel of kombucha, facilitating market entry and enabling the growth of the kombucha industry.

Regional Insights

North America leads the market, accounting for more than 29.95% of global revenue in 2023. The region, especially the United States, became health-conscious early on, fostering a culture that also embraces other health products like kombucha. Additionally, growing awareness among North American consumers about the health benefits and probiotic content of beverages is driving massive demand. In addition, the popularity of kombucha products through various export channels and good environmental stewardship are supporting the growth of the business. The product is popular in the region as a special drink containing health-beneficial fermented foods and probiotics, and its demand in the market as a healthy product has increased and increased significantly. Additionally, the USDA has certified that some ingredients used in organic kombucha are safe for consumption, increasing the demand for organic kombucha among American consumers. Asia Pacific is expected to be the largest region during the forecast period. The product has increased demand in the Asia-Pacific region due to increased awareness and popularity of the product in countries such as China, Japan, Australia, Malaysia and Vietnam. Consumers are looking for personalized beverage options that fit their lifestyles and are focusing more on the beverages they drink, increasing the demand for premium brands such as kombucha in the region. Many brands tout the benefits of probiotics, which contain beneficial nutrients such as enzymes, organic acids, vitamins and minerals, are generally low in calories, sugar and carbohydrates, and are often organic, non-GMO, and gluten-free in flavors.

What to Expect from Industry Profile

1. Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the Kombucha market in the world.

2. Use the PORTER’s Five Forces analysis to determine the competitive intensity and therefore market attractiveness of the Global Kombucha market.

3. Leading company profiles reveal details of key Kombucha market players’ global operations, strategies, financial performance & their recent developments.

4. Add weight to presentations and pitches by understanding the future growth prospects of the Global Kombucha market with forecast for decade by both market share (%) & revenue (USD Million).